Point of Difference Cleaning Services
Established in 1984, Point of Difference Cleaning Services has solidified its reputation as a trusted professional cleaning company in Werribee and surrounding suburbs.
As a family-run business, they pride themselves on their team of highly experienced, reliable, and well-trained staff dedicated to delivering exceptional domestic and NDIS housekeeping and office cleaning services to Melbourne’s West.
With a website that blends warmth with professionalism and by implementing effective SEO strategies, Point of Difference Cleaning Services has strengthened its brand presence within the community. They’ve since seen a remarkable increase in organic traffic and streamlined lead generation.
The Project
The Equip Solution...
WEBSITE
In a market saturated with generic and corporate looking websites, we saw an opportunity to create a website that was friendly and welcoming as well as being polished and reliable.
We wanted visitors to feel like they’re not just hiring any cleaning service, but inviting a trusted friend into their homes. Because in a business where trust is everything, first impressions count for a lot!
BEFORE
AFTER
NDIS
Understanding the unique needs and preferences of National Disability Insurance Scheme (NDIS) clients was crucial in designing a website that would resonate with them. We recognised the importance of accessibility, inclusivity, and clear communication in reaching this audience effectively.
SEO
Our SEO strategy was implemented throughout the site’s architecture, content, and metadata, ensuring high visibility across search engines. After only a couple of months key pages were ranking at the top for several main keywords. The website experienced a significant increase in organic traffic and a dramatic increase in website quote requests.
The Result
Increased organic traffic: Traffic from organic search increased by 175% compared to the same 60 day period the previous year.
Previously leads rarely came from the website, now quote requests are consistently coming through each week.
Improved Brand Positioning: The new website sets the client apart from the competition by highlighting that they are a company built on trust, credibility and care.
“Point of Difference Cleaning engaged Cherie and her team at Equip Website Design to create a new website for our business. Cherie was very thorough in learning about our business and understanding our growth strategies moving forward. The website is fantastic, easy to navigate and is generating plenty of leads and enquiries. I would highly recommend Cherie and Equip”
Denise – Point Of Difference Cleaning Services